Marketing research
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi
Tata McGraw-Hill
2000(2002 printing)
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 474 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0074635352 |
Marketing research text and cases