The 7 essentials of graphic design

his book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of des...

Full description

Saved in:
Bibliographic Details
Main Author: Goodman, Allison (Author)
Format: Book
Language:English
Published: Ohio HOW Design Books 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-268555
005 202101916265
008 t2001 OHU ag| |#001 ##eng#D
020 # # |a 1581801246  |q paperback 
020 # # |a 9781581801248  |q paperback 
040 # # |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a Z246  |b .G64 2001 
100 1 # |a Goodman, Allison  |e author 
245 1 1 |a The 7 essentials of graphic design  |c Allison Goodman 
264 # 1 |a Ohio  |b HOW Design Books  |c 2001 
300 # # |a 117 pages  |b illustrations [some colour]  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a his book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of today's design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: * Create dynamic layouts with visual tension and asymmetrical balance * Recognize and solve color problems * Use grids to design multiple pages of the same publication * Design memorable logos and logotypes Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication. 
650 # 0 |a Graphic design (Typography) 
745 # # |a The seven essentials of graphic design 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=268555 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam