Creativity in product innovation

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Bibliographic Details
Main Author:	Goldenberg, Jacob
Other Authors:	Mazursky, David
Format:	Book
Published:	Cambridge, UK Cambridge Univ. Press 2002
Subjects:	Product management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-268181
020	#	#	\|a 0521800897
090	0	0	\|a HF5415.15 \|b .G598 2002
100	1	#	\|a Goldenberg, Jacob
245	1	1	\|a Creativity in product innovation \|c Jacob Goldenberg, David Mazursky
260	#	#	\|a Cambridge, UK \|b Cambridge Univ. Press \|c 2002
300	#	#	\|a ix, 224 p. \|b ill. \|c 26 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Product management
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Mazursky, David
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=268181
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam