BUSINESS RESEARCH METHODS

Marketing research on the internet has moved from the introductory dtage of its productlife to the growth stage in the 21st century. Technological developments and social diffusion of the internet have and will continue to shap the future of marketing research dramatically. Business Research Methods...

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Format: Book
Language:English
Published: Australia Thomson 2003
Edition:7TH EDITION
Subjects:
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