BUSINESS RESEARCH METHODS
Marketing research on the internet has moved from the introductory dtage of its productlife to the growth stage in the 21st century. Technological developments and social diffusion of the internet have and will continue to shap the future of marketing research dramatically. Business Research Methods...
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson
2003
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| Edition: | 7TH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing research on the internet has moved from the introductory dtage of its productlife to the growth stage in the 21st century. Technological developments and social diffusion of the internet have and will continue to shap the future of marketing research dramatically. Business Research Methods, 7e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major changes in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging internet power to conduct effective marketing research. |
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| Item Description: | Includes index |
| Physical Description: | xix,748 pages illustrations 26 cm. |
| ISBN: | 0030350840 9780030350849 |
BUSINESS RESEARCH METHODS