Media research methods measuring Audiences, reactions and impact

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Bibliographic Details
Main Author:	Gunter, Bavrie
Format:	Unknown
Published:	London Sage Pub 2000
Subjects:	Mass media > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-266574
020	#	#	\|a 07195659X
090	0	0	\|a P91.3 \|b .G86 2000
100	1	#	\|a Gunter, Bavrie
245	1	1	\|a Media research methods \|b measuring Audiences, reactions and impact \|c Barrie Gunter
260	#	#	\|a London \|b Sage Pub \|c 2000
300	#	#	\|a 314 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=266574
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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