New-product diffusion models

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Bibliographic Details
Other Authors:	Mahajan, Vijaya, Muller, Eitan, Wind, Yoram
Format:	Book
Published:	Boston Kluwer Academic 2000
Series:	International series in quantitative marketing v.11
Subjects:	New products > Mathematical models > Congresses Product management > Congresses > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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