New-product diffusion models

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Bibliographic Details
Other Authors: Mahajan, Vijaya, Muller, Eitan, Wind, Yoram
Format: Book
Published: Boston Kluwer Academic 2000
Series:International series in quantitative marketing v.11
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 355 p. ill. 24 cm. 1 computer disk
Bibliography:Includes bibliographical references and index
ISBN:0792377516