New-product diffusion models
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Other Authors: | , , |
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Format: | Book |
Published: |
Boston
Kluwer Academic
2000
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Series: | International series in quantitative marketing
v.11 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xi, 355 p. ill. 24 cm. 1 computer disk |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0792377516 |