ELECTRONIC COMMERCE 2002

• Main Authors: TURBAN,EFRAIM (Author), King,David (Author), Lee,Jae (Author), Warkentin,Merrill (Author), Chung,Michael.H (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ Prentice Hall 2002; ©2002
• Subjects: Information technology > Management; Business enterprises > Computer networks; Electronic commerce > Management; Electronic commerce > Management.
• Online Access: Click Here to View Status and Holdings.

 Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects; Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure