Relationship marketing in professional services a study of agency-client dynamics in the advertising sector

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Bibliographic Details
Main Author:	Halinen, Aino
Format:	Book
Published:	London Routledge 1997
Series:	Routledge advances in management and business studies
Subjects:	Relationship marketing Relationship marketing > Case studies > Finland Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0415146070
090	0	0	\|a HF5415.55 \|b .H35 1997
100	1	#	\|a Halinen, Aino
245	1	1	\|a Relationship marketing in professional services \|b a study of agency-client dynamics in the advertising sector \|c Aino Halinen
260	#	#	\|a London \|b Routledge \|c 1997
300	#	#	\|a xiv, 373 p. \|b ill. \|c 24 cm
490	1	#	\|a Routledge advances in management and business studies
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Relationship marketing
650	#	0	\|a Relationship marketing \|x Case studies \|z Finland
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=266290
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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