Relationship marketing in professional services a study of agency-client dynamics in the advertising sector
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Routledge
1997
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| Series: | Routledge advances in management and business studies
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 373 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415146070 |
Marketing management a relationship approach