Relationship marketing in professional services a study of agency-client dynamics in the advertising sector

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector

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Bibliographic Details
Main Author: Halinen, Aino
Format: Unknown
Published: London Routledge 1997
Series:Routledge advances in management and business studies
Subjects:
Relationship marketing
Relationship marketing > Case studies > Finland
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 373 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0415146070

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