Customer equity building and managing relationships as valuable assets

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Bibliographic Details
Main Author:	Blattberg, Robert C
Other Authors:	Thomas, Jacquelyn S., Getz, Gary
Format:	Book
Published:	Boston Harvard 2001
Subjects:	Customer relations Customer services > Marketing Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-266145
020	#	#	\|a 0875847641
090	0	0	\|a HF5415.55 \|b .B585 2001
100	1	#	\|a Blattberg, Robert C
245	1	1	\|a Customer equity \|b building and managing relationships as valuable assets \|c Robert Blattberg, Gary Getz, Jacquelyn S. Thomas
260	#	#	\|a Boston \|b Harvard \|c 2001
300	#	#	\|a xix, 228 p. \|b ill. \|c 25 cm.
500	#	#	\|a Includes index
650	#	0	\|a Customer relations
650	#	0	\|a Customer services \|x Marketing
650	#	0	\|a Relationship marketing
700	1	#	\|a Thomas, Jacquelyn S.
700	#	#	\|a Getz, Gary
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=266145
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam