Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

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Bibliographic Details
Main Author: Blattberg, Robert C
Other Authors: Thomas, Jacquelyn S., Getz, Gary
Format: Book
Published: Boston Harvard 2001
Subjects:
Customer relations
Customer services > Marketing
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xix, 228 p. ill. 25 cm.
ISBN:0875847641

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