The relational enterprise moving beyond CRM to maximize all your business relationships
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Amacom
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 296 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0814406696 |
Relationship marketing concepts, theories and cases