Kleppner's advertising procedure
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
New Jersey
Prentice Hall
2002
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Edition: | 15th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 697 p. ill.(col.) 28 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0130328774 |