Creating breakthrough products innovation from product planning to program approval

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Bibliographic Details
Main Author: Cagan, Jonathan 1961-
Other Authors: Vogel, Craig M
Format: Book
Published: New Jersey Prentice-Hall 2002
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Cagan, Jonathan  |c 1961- 
245 1 1 |a Creating breakthrough products  |b innovation from product planning to program approval  |c Jonathan Cagan, Craig M. Vogel  |f foreword by Bruce Nussbaum 
260 # # |a New Jersey  |b Prentice-Hall  |c 2002 
300 # # |a xxxii, 302  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Product management 
650 # 0 |a New products 
650 # 0 |a Production planning 
700 1 # |a Vogel, Craig M 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=265897 
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