Managing successful high-tech product introduction

Saved in:

Bibliographic Details
Main Author:	Senese, Brian P.
Format:	Book
Published:	Boston Artech House 2002
Subjects:	High technology industries > Marketing New products > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-264828
020	#	#	\|a 1580532896
090	0	0	\|a HF5415.153 \|b .S46 2002
100	1	#	\|a Senese, Brian P.
245	1	1	\|a Managing successful high-tech product introduction \|c Brian P. Senese
260	#	#	\|a Boston \|b Artech House \|c 2002
300	#	#	\|a xiv, 291 p. \|b ill. \|c 23 cm \|e 1 compact disk
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a High technology industries \|x Marketing
650	#	0	\|a New products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=264828
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|