SPORTS MARKETING A Strategic Perspective

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Bibliographic Details
Main Author: Shank, Matthew D. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ PRENTICE HALL 2002
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Shank, Matthew D.  |e author 
245 1 0 |a SPORTS MARKETING  |b A Strategic Perspective  |c Matthew D. Shank 
264 # 1 |a Upper Saddle River, NJ  |b PRENTICE HALL  |c 2002 
264 # 4 |c ©2002 
300 # # |a xxii, 613 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Sports  |x Economic aspects  |z United States 
650 # 0 |a Sports  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=263856 
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