Strategic marketing problems cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A
Other Authors:	Peterson, Robert A
Format:	Book
Published:	Upper Saddle River, N.J Prentice Hall 2001
Edition:	9th ed
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0130284742
090	0	0	\|a HF5415.135 \|b .K47 2001
100	1	#	\|a Kerin, Roger A
245	1	0	\|a Strategic marketing problems \|b cases and comments \|c Roger Robert A. Peterson
250	#	#	\|a 9th ed
260	#	#	\|a Upper Saddle River, N.J \|b Prentice Hall \|c 2001
300	#	#	\|a xiii, 729 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Peterson, Robert A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=263651
964	#	#	\|c BOK \|d 01
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