Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A
Other Authors: Peterson, Robert A
Format: Book
Published: Upper Saddle River, N.J Prentice Hall 2001
Edition:9th ed
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 729 p. ill. 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0130284742

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