Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliographic Details
Main Author: O'Guinn, Thomas C.
Other Authors: Allen, Chris T, Semenik, Richard J
Format: Unknown
Published: Australia Thomson/Southwestern 2003
Edition:3rd ed
Subjects:
Advertising
Advertising media planning
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Advertising and integrated brand promotion

Advertising and integrated brand promotion by O'Guinn, Thomas C

Published 2006
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