Advertising and integrated brand promotion

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Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen, Chris T, Semenik, Richard J
Format:	Unknown
Published:	Australia Thomson/Southwestern 2003
Edition:	3rd ed
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 0324113803
090	0	0	\|a HF5821 \|b .O34 2003
100	1	#	\|a O'Guinn, Thomas C.
245	1	1	\|a Advertising and integrated brand promotion \|c Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik
250	#	#	\|a 3rd ed
260	#	#	\|a Australia \|b Thomson/Southwestern \|c 2003
300	#	#	\|a xxxix, 773 p. \|b ill.(col.) \|c 28 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
650	#	0	\|a Advertising media planning
700	1	#	\|a Allen, Chris T
700	#	#	\|a Semenik, Richard J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=263337
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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