Advertising and integrated brand promotion
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Australia
Thomson/Southwestern
2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-263337 | ||
| 020 | # | # | |a 0324113803 |
| 090 | 0 | 0 | |a HF5821 |b .O34 2003 |
| 100 | 1 | # | |a O'Guinn, Thomas C. |
| 245 | 1 | 1 | |a Advertising and integrated brand promotion |c Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Australia |b Thomson/Southwestern |c 2003 |
| 300 | # | # | |a xxxix, 773 p. |b ill.(col.) |c 28 cm |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Advertising media planning |
| 700 | 1 | # | |a Allen, Chris T |
| 700 | # | # | |a Semenik, Richard J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=263337 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||01700##a0011.2.2|| |
Advertising and integrated brand promotion