Advertising and integrated brand promotion
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Unknown |
| Published: |
Australia
Thomson/Southwestern
2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xxxix, 773 p. ill.(col.) 28 cm |
| ISBN: | 0324113803 |
Advertising and integrated brand promotion 
Advertising and integrated brand promotion