Electronic commerce

A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-c...

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Bibliographic Details
Main Author: Awad, Elias M. (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2002
Subjects:
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Summary:A complete introduction to e-commerce, from strategic planning to actual fulfillment, this book uses a non-technical writing style to explain the technology of the Internet. This thorough reference provides the critical, technical, and operational details necessary to familiarize the reader with e-commerce. Includes a wide array of topics, such as Internet architecture, methods of designing, evaluating, and managing Web sites, and how to launch a business on the Internet.
Physical Description:xx, 497 pages some colour illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0130193224