Strategic market relationships from strategy to implementation

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Bibliographic Details
Main Author:	Donaldson, Bill 1948-
Other Authors:	O'Toole, Tom
Format:	Book
Published:	Chichester John Wiley 2002
Subjects:	Industrial management Strategic alliances (Business) Business networks Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.55 \|b .D66 2002
100	1	#	\|a Donaldson, Bill \|c 1948-
245	1	0	\|a Strategic market relationships \|b from strategy to implementation \|c Bill Donaldson, Tom O'Toole
260	#	#	\|a Chichester \|b John Wiley \|c 2002
300	#	#	\|a xiii, 288 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Industrial management
650	#	0	\|a Strategic alliances (Business)
650	#	0	\|a Business networks
650	#	0	\|a Relationship marketing
700	1	#	\|a O'Toole, Tom
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=262081
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam