Strategic market relationships from strategy to implementation

Strategic market relationships from strategy to implementation

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Bibliographic Details
Main Author: Donaldson, Bill 1948-
Other Authors: O'Toole, Tom
Format: Unknown
Published: Chichester John Wiley 2002
Subjects:
Industrial management
Strategic alliances (Business)
Business networks
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 288 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0471494437

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