Consumer behaviour analysis
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| Format: | Book |
| Published: |
London
Routledge
2002
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| Series: | Critical perspectives on business and management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- V.1. The behavioural basis of consumer choice--v.2. The behavioural economics of consumption--v.3. Marketing: a behavioural perspective
Consumer behavior