Consumer behaviour analysis
Saved in:
Other Authors: | |
---|---|
Format: | Unknown |
Published: |
London
Routledge
2002
|
Series: | Critical perspectives on business and management
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- V.1. The behavioural basis of consumer choice--v.2. The behavioural economics of consumption--v.3. Marketing: a behavioural perspective