Marketing research
Deals with key concepts and theories, and their applications, emphasizing marketing research in its managerial and strategic context. This local textbook addresses the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and de...
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| Format: | Book |
| Language: | English |
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Boston
McGraw Hill
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing Research an applied orientation