Marketing research

Marketing research

Deals with key concepts and theories, and their applications, emphasizing marketing research in its managerial and strategic context. This local textbook addresses the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and de...

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Bibliographic Details
Other Authors: Lukas, Bryan A. (Editor)
Format: Book
Language:English
Published: Boston McGraw Hill 2004
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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