Marketing research
Deals with key concepts and theories, and their applications, emphasizing marketing research in its managerial and strategic context. This local textbook addresses the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and de...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Deals with key concepts and theories, and their applications, emphasizing marketing research in its managerial and strategic context. This local textbook addresses the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making |
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| Item Description: | Includes index |
| Physical Description: | xxiv, 675 pages illustrations 26 cm 1 compact disk |
| ISBN: | 0074711385 |
Marketing Research an applied orientation