Global Operations and Logistics Text and Cases

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe...

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Bibliographic Details
Main Authors: Dornier, Philippe-Pierre (Author), Ernst, Richardo (Author), Fender, Michel (Author), Kouvelis, Panos (Author)
Format: Book
Language:English
Published: ©1998
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Online Access:Click Here to View Status and Holdings.
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Description
Summary:This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
Item Description:Includes index
Physical Description:xvi, 453 pages illustrations 26 cm
ISBN:0471120367