Marketing management and strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow
Pearson Education
2002
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0273651501 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .D753 2001 |
| 100 | 1 | # | |a Doyle, Peter |d 1943- |
| 245 | 1 | 0 | |a Marketing management and strategy |c Peter Doyle |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Harlow |b Pearson Education |c 2002 |
| 300 | # | # | |a xviii, 446 p. |b ill.(col.) |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=261621 |
| 964 | # | # | |c BOK |d 01 |
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Marketing management and strategy