Introducing marketing research

Introducing marketing research

Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.

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Bibliographic Details
Main Authors: Baines, Paul 1973- (Author), Chansarkar, Bal (Author)
Format: Book
Language:English
Published: New York John Wiley 2002
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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