Introducing marketing research
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xvii, 350 pages illustrations 23 cm |
| ISBN: | 0471497703 |
Research for marketing decisions