From brand vision to brand evaluation strategically building and sustaining brands

From brand vision to brand evaluation strategically building and sustaining brands

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Bibliographic Details
Main Author: Chernatony, Leslie de
Format: Book
Published: Oxford Butterworth Heinemann 2001
Subjects:
Brand name products
Product management
Trademarks
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xv, 293 p. ill. 23 cm.
ISBN:0750646144

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