WRITING FOR THE MASS MEDIA
Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Allyn and Bacon
2002
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| Edition: | FIFTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P96.A86 |b S8 2002 |
| 100 | 1 | # | |a Stovall, James Glen |e author |
| 245 | 1 | 1 | |a WRITING FOR THE MASS MEDIA |c James Glen Stovall |
| 250 | # | # | |a FIFTH EDITION |
| 264 | # | 1 | |a Boston |b Allyn and Bacon |c 2002 |
| 300 | # | # | |a 430 pages |b illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing. |
| 650 | # | 0 | |a Report writing |
| 650 | # | 0 | |a Mass media |x Authorship |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=260910 |
| 964 | # | # | |c BOK |d 01 |
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Writing for the mass media 
Writing for the mass media