Strategic management and business policy

Strategic management and business policy

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For senior-level and introductory graduate courses, this comprehensive text offers an engaging look into new and traditional strategic management topics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business.

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Bibliographic Details
Main Authors: Wheelen, Thomas L. (Author), Hunger, J. David (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2002
Edition:8th ed.
Subjects:
Strategic planning
Strategic planning > Case studies
Online Access:Click Here to View Status and Holdings.
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