BASIC MARKETING RESEARCH Applications to Contemporary Issues
The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts...
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Basic marketing research applications to contemporary issues