BASIC MARKETING RESEARCH Applications to Contemporary Issues

BASIC MARKETING RESEARCH Applications to Contemporary Issues

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The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts...

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Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2002
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a HF5415.2  |b .M288 2002 
100 1 # |a Malhotra, Naresh K.  |e author 
245 1 0 |a BASIC MARKETING RESEARCH  |b Applications to Contemporary Issues  |c NARESH K. MALHOTRA 
264 # 1 |a New Jersey  |b Prentice Hall  |c 2002 
264 # 4 |c ©2002 
300 # # |a xxxiii, 685 pages  |b colour illustrations  |c 25 cm  |e 1 compact disk 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts. Other features designed for undergraduate students include an opening vignette that is referred the throughout the chapter, acronyms at the end of each chapter summarizing the key concepts, extensive assignment materials, and activities. 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=260594 
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