BASIC MARKETING RESEARCH Applications to Contemporary Issues
The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts...
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0130090484 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .M288 2002 |
| 100 | 1 | # | |a Malhotra, Naresh K. |e author |
| 245 | 1 | 0 | |a BASIC MARKETING RESEARCH |b Applications to Contemporary Issues |c NARESH K. MALHOTRA |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxxiii, 685 pages |b colour illustrations |c 25 cm |e 1 compact disk |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts. Other features designed for undergraduate students include an opening vignette that is referred the throughout the chapter, acronyms at the end of each chapter summarizing the key concepts, extensive assignment materials, and activities. |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=260594 |
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Basic marketing research applications to contemporary issues