BASIC MARKETING RESEARCH Applications to Contemporary Issues
The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts. Other features designed for undergraduate students include an opening vignette that is referred the throughout the chapter, acronyms at the end of each chapter summarizing the key concepts, extensive assignment materials, and activities. |
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| Physical Description: | xxxiii, 685 pages colour illustrations 25 cm 1 compact disk |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130090484 |
Basic marketing research applications to contemporary issues 
Marketing Research an applied orientation