Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kevin, Roger A
Other Authors: Peterson, Robert A. 1944- Robert Allen
Format: Unknown
Published: New Jersey Prentice Hall 2001
Edition:9th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 729 p. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0130276618