Strategic marketing problems cases and comments
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
New Jersey
Prentice Hall
2001
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Edition: | 9th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiii, 729 p. ill. 29 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0130276618 |