Market-oriented technology management innovating for profit in entrepreneurial times

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Bibliographic Details
Main Author:	Phillips, Fred Y. 1952-
Format:	Book
Published:	Berlin Springer 2001
Subjects:	High technology > Marketing Technology > Management New products > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-259718
020	#	#	\|a 9783540412588
020	#	#	\|a 3540412581
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a T49.5 \|b .P52 2001
100	1	#	\|a Phillips, Fred Y. \|d 1952-
245	1	0	\|a Market-oriented technology management \|b innovating for profit in entrepreneurial times \|c Fred Y. Phillips
260	#	#	\|a Berlin \|b Springer \|c 2001
300	#	#	\|a xvii, 417 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a High technology \|x Marketing
650	#	0	\|a Technology \|x Management
650	#	0	\|a New products \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=259718
964	#	#	\|c BOK \|d 01
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