Will & vision how latecomers grow to dominate markets

Will & vision how latecomers grow to dominate markets

Saved in:

Bibliographic Details
Main Author:	Tellis, Gerard J. 1950-
Other Authors:	Golder, Peter N
Format:	Unknown
Published:	New York McGrawHill 2002
Subjects:	Marketing > United States Brand name products > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Don't mess with the logo the straight talker's bible of branding
by: Edge, Jon
Published: (2009)

Megabrands how to build them, how to beat them
by: Loden, D. John
Published: (1992)

Partnership marketing how to grow your business and transform your brand through smart collaboration
by: Kunitzky, Ron
Published: (2011)

Brand Manners How to create the self-confident organisations to live the brand
by: Pringle, Hamish, et al.
Published: (2003)

Brand manners how to create the self-confident organisation to live the brand
by: Pringle, Hamish
Published: (2001)

PENJENAMAAN
by: Ghazali Daimin
Published: (2013)

Brand breakout how emerging market brands will go global
by: Kumar, Nirmalya, et al.
Published: (2013)

Developing winning brand strategies
by: Finskud, Lars
Published: (2009)

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition
by: Trout, Jack, et al.
Published: (2008)

Penjenamaan
by: Ghazali Daimin
Published: (2013)

Wally Olins the brand handbook
by: Olins, Wally
Published: (2008)

Encyclopedia of consumer brands
Published: (1994)

Strategic brand management for B2B markets a road map for organizational transformation
by: Sarin, Sharad
Published: (2010)

The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges
by: Bates, Sandra M.
Published: (2012)

The handbook of brand management
by: Arnold, David
Published: (1992)

The cool factor building your brand's image through partnership marketing
by: Breckenfeld, Del 1949-
Published: (2009)

Harvard Business Review ON MARKETING
Published: (2001)

Branding.com online branding for marketing success
by: Kania, Deborah
Published: (2001)

From brand vision to brand evaluation strategically building and sustaining brands
by: Chernatony, Leslie de
Published: (2001)

Brand marketing building winning brand strategies that deliver value and customer satisfaction
by: Weilbacher, William M
Published: (1993)

IMC using advertising and promotion to build brands
by: Duncan, Tom Thomas R.
Published: (2002)

Brand building on the Internet
by: Lindstrom, Martin
Published: (2000)

Differentiate or die survival in our era of killer competition
by: Trout, Jack
Published: (2000)

Romancing the customer maximizing brand value through powerful relationship management
by: Temporal, Paul, et al.
Published: (2001)

The Real power of brands making brands work for competitive advantage
by: Crainer, Stuart
Published: (1995)

Understanding brands by ten people who do
Published: (1996)

The future of brands twenty-five visions
Published: (2000)

Brand asset management driving profitable growth through your brands
by: Davis, Scott M. 1964-
Published: (2002)

Brand Asset Management Driving Profitable Growth Through Your Brands
by: Davis, Scott M.
Published: (2000)

Branding and sustainable competitive advantage building virtual presence
Published: (2012)

Trade marketing strategies the partnership between manufacturers, brands and retailers
by: Randall, Geoffrey
Published: (1994)

Competitive branding winning in the market place with value-added brands
by: Nilson, Torsten H. 1949-
Published: (1998)

Creating powerful brands the strategic route to success in consumer, industrial, and service markets
by: de Chernatony, Leslie
Published: (1992)

How come your brand isn't working hard enough? the essential guide to brand management
by: Cheverton, Peter
Published: (2002)

Perspectives on branding
by: Miletsky, Jason I.
Published: (2009)

Hi-tech hi-touch branding creating brand power in the age of technology
by: Temporal, Paul
Published: (2001)

Global brand strategy unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco 1964-
Published: (2003)

Smart things to know about brands & branding
by: Mariotti, John
Published: (1999)