Will & vision how latecomers grow to dominate markets

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Bibliographic Details
Main Author:	Tellis, Gerard J. 1950-
Other Authors:	Golder, Peter N
Format:	Unknown
Published:	New York McGrawHill 2002
Subjects:	Marketing > United States Brand name products > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 007137549X
090	0	0	\|a HF5415.1 \|b .T45 2002
100	1	#	\|a Tellis, Gerard J. \|c 1950-
245	1	1	\|a Will & vision \|b how latecomers grow to dominate markets \|c Gerard J. Tellis and Peter N. Golder
260	#	#	\|a New York \|b McGrawHill \|c 2002
300	#	#	\|a xviii, 340 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z United States
650	#	0	\|a Brand name products \|z United States
700	1	#	\|a Golder, Peter N
745	#	#	\|a Will and vision \|b how latecomers grow to dominate markets
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=259671
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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