Introduction to e-commerce

Introduction to e-commerce

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Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet in...

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Bibliographic Details
Main Authors: Rayport, Jeffrey F. (Author), Jaworski, Bernard J. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin 2002
Subjects:
Electronic commerce
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