Strategic marketing management a means-end approach
Saved in:
Main Author: | Parry, Mark E. 1957- Mark Edward |
---|---|
Format: | Unknown |
Published: |
New York
Mcgraw Hill
2002
|
Series: | The McGraw-Hill Executive MBA Series
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Strategic marketing management
Published: (1991) -
STRATEGIC MARKET MANAGEMENT
by: Aaker, David A.
Published: (1998) -
Strategic marketing management
by: Aaker, David A.
Published: (2005) -
Strategic market management
by: Aaker, David A.
Published: (1984) -
Strategic market management
by: Aaker, David A.
Published: (1991)