Strategic marketing management a means-end approach

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Bibliographic Details
Main Author:	Parry, Mark E. 1957- Mark Edward
Format:	Book
Published:	New York Mcgraw Hill 2002
Series:	The McGraw-Hill Executive MBA Series
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Parry, Mark E. \|c 1957- \|q Mark Edward
245	1	1	\|a Strategic marketing management \|b a means-end approach \|c Mark E. Parry
260	#	#	\|a New York \|b Mcgraw Hill \|c 2002
300	#	#	\|a ix, 274 p. \|b ill. \|c 24 cm
490	1	#	\|a The McGraw-Hill Executive MBA Series
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
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