Strategic marketing management a means-end approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Mcgraw Hill
2002
|
| Series: | The McGraw-Hill Executive MBA Series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | ix, 274 p. ill. 24 cm |
| ISBN: | 0071372229 |
Strategic marketing management 
STRATEGIC MARKET MANAGEMENT