The art of cause marketing how to use advertising to change personal behavior and public policy

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Bibliographic Details
Main Author:	Earle, Richard 1932-
Format:	Book
Published:	Chicago McGraw-Hill 2000
Subjects:	Social marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0071387021
090	0	0	\|a HF5414 \|b .E18 2000
100	1	#	\|a Earle, Richard \|c 1932-
245	1	1	\|a The art of cause marketing \|b how to use advertising to change personal behavior and public policy \|c Richard Earle
260	#	#	\|a Chicago \|b McGraw-Hill \|c 2000
300	#	#	\|a xiv, 322 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Social marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=259441
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam