The art of cause marketing how to use advertising to change personal behavior and public policy
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| Format: | Unknown |
| Published: |
Chicago
McGraw-Hill
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 322 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071387021 |
The art of cause marketing how to use advertising to change personal behavior and public policy 
SOCIAL MARKETING Influencing Behaviors for Good 
SOCIAL MARKETING Changing Behaviors for Good